The year 2018 marked a significant turning point in the history of Burberry in Japan. May 12th, 2018, saw the end of an era with the announcement that Burberry would be terminating its licensing agreement with Sanyo Shokai. This decision resulted in the cessation of two popular Japanese sub-brands: Burberry Blue Label and Burberry Black Label. While this move paved the way for Sanyo Shokai to focus on the Mackintosh brand, it left a void in the Japanese market and a legacy of highly sought-after vintage pieces, particularly from the Burberry Blue Label line. This article will delve into the significance of this event, exploring the allure of the Burberry Blue Label bags from 2018 and beyond, focusing on aspects of authenticity, various styles, and their place in the current vintage market.
The termination of the licensing agreement wasn't a sudden decision. Burberry's global rebranding strategy under Christopher Bailey, and later Riccardo Tisci, focused on consolidating its image under a single, unified brand identity. This global strategy aimed to streamline its product lines and enhance brand consistency worldwide, leaving little room for the regionally specific sub-brands like Blue Label and Black Label, which catered specifically to the Japanese market. These lines, while incredibly successful in Japan, didn't quite align with the overarching global vision Burberry was pursuing. The decision, therefore, was a strategic one, prioritizing a cohesive global brand image over the localized success of the Japanese sub-brands.
This shift left many Japanese consumers feeling nostalgic for the lines they had grown to love. Burberry Blue Label, in particular, had cultivated a strong following, known for its sophisticated yet approachable style, offering a blend of classic Burberry elements with a distinctly Japanese aesthetic. The bags, a key component of the Blue Label offerings, reflected this unique blend, often featuring subtle variations on the iconic Burberry check, incorporating elegant silhouettes and high-quality materials. The year 2018, therefore, marks a significant cut-off point, making any Burberry Blue Label bag from that year and earlier a piece of fashion history.
Vintage Burberry Blue Label Bags: A Collector's Item
The discontinuation of Burberry Blue Label has inadvertently transformed its bags into highly sought-after vintage items. The unique designs, often incorporating understated elegance and refined details, set them apart from the mainline Burberry collections. The availability of these bags is now limited, driving up their value among collectors and enthusiasts. The 2018 bags, being some of the last produced, hold a particular significance, representing the final chapter of this beloved sub-brand.
The rise in popularity of vintage fashion has also contributed to the increased demand for these bags. Consumers are increasingly seeking out unique, high-quality pieces with a story behind them, and the Burberry Blue Label bags perfectly fit this bill. Their timeless designs ensure that they remain stylish even years after their production, making them a worthwhile investment for those who appreciate classic elegance and enduring quality.
Identifying Authentic Burberry Blue Label Handbags:
With the increased demand for vintage Burberry Blue Label handbags comes the risk of encountering counterfeit products. Authenticating these bags requires a keen eye for detail and a good understanding of the brand's craftsmanship. Several key features can help distinguish genuine Burberry Blue Label handbags from imitations:
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